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Vendor Advocacy for Property Sellers (Melbourne East & South-East)

Our Vendor Advocacy service supports home owners and families selling residential property in Melbourne’s east and south-east. We act independently to help you choose and manage the right selling agent and campaign, so you achieve the best outcome with less stress.

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We work harder, so you sell smarter.

Selling a property can feel overwhelming — from choosing the right real estate agent to negotiating commissions, marketing, and the final sale price. At Property Buyer’s Advisory, our Vendor Advocacy service ensures you don’t have to navigate this alone.

Who this service is for?

• Families selling a parent’s or relative’s home 

• Clients selling to help fund aged care 

• Downsizers needing structured sales support 

• Sellers wanting independent guidance, not a selling agent

What we do as your vendor advocate?

As your vendor advocate, we represent you — not the selling agent — and guide you through the key decisions of the sale process.
• Compare and interview potential selling agents 

• Review pricing, marketing and commission options 

• Help you choose the most suitable agent 

• Provide independent advice throughout the campaign 

• Support you during offers and negotiations 

• Keep all decision-makers informed

1. Clarify your goals and timeframes 

2. Shortlist and interview selling agents 

3. Compare pricing and campaign strategies 

4. Select the agent you engage 

5. Monitor the sales campaign and progress 

6. Support decisions on offers and conditions

Every step is tailored to your situation, timeframe & priorities.

Why clients choose vendor advocacy

• Independent guidance — we work for you 

• No conflict of interest with selling agents 

• Calm support in emotional or complex decisions 

• Clear comparisons of agent proposals 

• Better confidence in sales strategy and price

Success stories

Vendor advocacy success stories →

Vendor Advocacy FAQs

What does a vendor advocate do?

A vendor advocate represents the seller, not the selling agent. We help you choose the right selling agent, review pricing and campaign options, and provide independent guidance throughout the sales process so you can make informed decisions with confidence.

Do you act as the selling agent?

No. We do not sell the property ourselves. We work independently and help you select and manage the most suitable selling agent, without receiving commissions from them.

Who is vendor advocacy suited for?

Vendor advocacy is commonly used by families selling a parent’s home, clients funding aged care, downsizers, and sellers who want independent support and clarity when navigating the sales process or simply have trouble choosing the right agent.

Where do you provide vendor advocacy services?

Our vendor advocacy service is focused on Melbourne’s east, south-east, and surrounding suburbs. If you’re unsure whether your location is covered, we recommend reaching out to discuss your situation.

How much does vendor advocacy cost?

Fees vary depending on the property, complexity of the sale, and level of support required. Usually it doesn't cost anything extra as the selling agent & the vendor advocate share the fee you would pay to the selling agent. This is discussed transparently upfront before you decide to proceed.

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